The Dancing Grannies at Specsavers Wolverhampton
Wolverhampton Store Relaunch 2016
On the day of the grannies attending we probably had the highest volume of people through our doors. The crowd they attracted in was immense that we actually reached record sales for that day.
Staff and the public enjoyed the performances and interaction the grannies had. The store was full of fun, but yet remained professional. The staff were working extra hard that day as the volume of people was just massive, and as a result patients were waiting longer than usual. Having the grannies helped people forget how tired they were (the staff) and how long they had been waiting. At the same time the grannies were commercially aware promoting specsavers in a comical manner.
I had seen the grannies on social media, and was able to book them for the relaunch of our store as we had nearly doubled in testing capacity and introduced hearing into our new store. The launch day was a huge success hitting record sales. The grannies were superb, they interacted with staff, patients and the general public raising awareness of our store in a professional manner but keeping everyone entertained and consistently laughing. Their dance performances were enjoyed by all, capturing all age ranges. They continued to capture all areas of the business whilst in store, talking to patients and staff in a comical manner but at the same time getting the message of Specsavers across. Days on from the launch day I had other neighbouring businesses telling me also how they had an increase in sales, I had members of head office talking on how it was one of the best launches they had seen. The video of the grannies dancing outside our store went viral to the point within a few days we had hit over a quarter of a million views on Facebook. The grannies were so helpful and entertaining, that I can’t thank them enough and look forward to working with them again.Hardip Bahia